This trend started last summer and it has gone Huge! and I can totally see why! I myself am obssesed! I mean what's not to love? Jelly shoes! Funky, colorful,playful and dolltastic ! Oh! and the best part!Shiny and plastic! These shoes are so much fun you can choose among many brands(though mostly Vivienne Westwood) colours and shapes(you can even find winged ones) They are the coolest thing! They all look like they came from some pop art lover barbie closet.. or staight from Wonderland!!! Play with the shapes and the colours and have fun! And maybe summer is living us but something tells me these babies will stick around for fall/winter too! Who knows?Will see..